Dosa+
LW+
ROSSO SCARLATTO 031
DOSA+
January 2010
Client
Baldini
Art Director
Nicola Lattanzi
Graphic Designer
Massimiliano Grasso
Dosa+ is a super-concentrated colorant developed for wall paints and decorative coatings. Its advanced formula ensures intense pigmentation, excellent dispersion, and high tinting strength even in small quantities. Suitable for both professional and industrial applications, it allows precise color customization while preserving the original performance of the paint. Ideal for interior and exterior use, it guarantees uniform results, long-lasting color stability, and exceptional coverage.
For this project, a complete coordinated visual identity and communication system was developed for Dosa+. The work included the creation of the product naming and brand identity, together with the design of promotional and point-of-sale communication materials such as the brochure, color folder, countertop display stand, and window signage for retail stores. The project was conceived to ensure a clear, recognizable, and consistent visual language across every application, strengthening the product’s presence within the professional coatings and decorative paints market.
